The Vision Foods and IDARA E KISAN

The Vision Foods is marketing the Dairy products, Fruit drinks and bottled water produced and packed by IDAR E KISAN, in Halla and Aqua Clear brands in International Market. The genesis of IK was the 1983 Pattoki Livestock Production Project (PLPP), initially supported by the German Government and implemented through technical assistance from GTZ. The emphasis was on extension and education of farmers with a view to improve productivity and farmers’ incomes through the development of a participatory organization. During an in-
house workshop of the project, it was realized that extension alone was not enough to achieve these objectives. So a service provision element was added that included animal health, reproduction, feeding, extension and social components. This decision had its roots in the realization that increased farmer incomes were highly fungible and not always invested in livestock.

The initial investment in IK, from 1984 to 1992, was Rs 200 million. The German government’s contribution was Rs 180 million, which included Rs 100 million in local expenditures for establishment of the Pattoki milk processing plant, vehicles, equipment and other hardware. To read more about Idara E Kisan, please click here.

Today Idara E Kisan is producing Dairy products, Fruit Drinks, Nectars and bottled Water. For details please click below:

HALLA DAIRY PRODUCTS

Idara E Kisan enjoys the collection and production capacity of 200,000 liters of milk per day. The Dairy products of Idara E Kisan, in Halla brand includes;

1- Dry Milk Powder

a. Skimmed Milk Powder

b. Full Cream Milk Powder

c. Milk powder with Vegetable Fats

2- Long Life Milk / Ultra High Temperature (UHT)

3- Butter

a. Butter Oil (Desi Ghee)

b. Yellow Butter

c. White Butter

4- Cream (Fresh, packed in cans)